Vertica is a cluster-based, column-oriented analytics platform for managing large and fast growing data volumes. It features fast query performance, standard SQL interface, compression, and support for standard programming interfaces. The biggest advantage of Vertica is the raw speed. It is extremely fast when compared to other analytical databases, and it boasts features that make joins extremely fast. One of the key assets in Vertica architecture is the fact that it will take a mass of data and apply all types of encoding such as RLE encoding and compression so that the footprint will be as small as possible.