Artificial intelligence and machine learning are already transforming the technological landscape. From Apple’s Siri, Amazon’s Alexa, Tesla’s self-driving cars to Google AI that can learn video games in mere hours, Artificial Intelligence is revolutionizing industries one by one.
But many are still wondering, what exactly can AI marketing do for us right now?
The AI revolution in marketing, which has been spurred by the influx of affordable and accessible advanced data analytics tools, the availability of increasingly rich and extensive data-sets, and a growing acceptance among marketers of the potential power of data-driven approaches to marketing decision making. Using AI in providing better customer experience, predictive analytics and targeted marketing will surely provide a great ROI to businesses.
Here are 5 ways innovative marketers can use AI in their marketing strategies:
1. Personalizing User Experience
It is the most crucial area where AI can break in and create a significant impact. A customer is the King of any business and content is king for a marketer. If he can align the content marketing strategy with artificial intelligence, it could be ground-breaking. Based on data collected such as customer searches, buying behavior and interests, customized content campaigns can be conducted. Chatbots personalize the whole experience for users as they receive the impression of talking to a real person with consciousness. Augmented reality, another aspect of AI can be leveraged to provide consumers an option to see and feel the product before actual purchase. This would make decision making easy for customers as they are able to perceive the product even before purchasing. This will stimulate a faster response from the customer and in turn increase the revenue.
2. Better Consumer Profiling
AI solutions provide marketers with deeper knowledge of consumers and prospective clients, enabling them to deliver the right message, to the right person, at the right time. The abundance of social media data helps building a truly comprehensive client profile. Marketers can use AI solutions to take these profiles a step further, refine marketing campaigns, and create highly personalized content.
3. Better Sales Forecast
Marketers can now compare sophisticated inbound communication side-by-side against traditional metrics to help answer difficult strategy questions. With AI marketing, there are no longer questions about whether a prospect is ready for a discussion, the data provides the answer.
4. Optimize Digital Advertising Campaigns
Each time a user browses on the internet; new data is generated and collected for AI analysis. This data can reveal information such as user needs, behaviours, and future actions. Based on this information, marketing can be optimized to supply the most relevant information. Social media outreach also reveals personal information about the prospect making it easy for marketers to create a targeted campaign.
5. Customized Product Offering
Use of AI helps considering all the customer signals, like a consumer’s colour and tone preferences, purchase history and contextual relevance and accordingly offer more customized products to their consumers.
There’s no better time for marketers to begin testing how Artificial Intelligence strategies can help create highly personalized experiences for their consumers. With AI poised to continue growing across all industries and segments, marketers should dedicate time and resources to experimenting with strategies and ensure their marketing organization is set up for continued success, both now and in the future.